The determinants of gambling normalisation: causes, consequences and public health responses

The report aimed to explore the key dimensions of normalisation within a gambling context and propose a set of strategies to monitor and challenge the normalisation of gambling products and behaviours.

Results from interviews with expert stakeholders showed that factors contributing to gambling normalisation included:

• The development of online gambling platforms, facilitating 24/7 gambling opportunities
  
• The endorsement of gambling by socially and culturally valued agencies within communities, such as community clubs, and sporting teams and codes
  
• The promotion and advertising of gambling products, making them seem like a regular activity
  

Findings from an online survey of 1,000 people aged 16+ in NSW and Victoria indicate that gambling is seen as a relatively common activity, with:

• Nearly three quarters believing that EGM, sports and race gambling opportunities are very or extremely available in Australia
  
• Over half believing that more than 75% of adults have gambled on EGMs
  
• One in three perceiving that more than 75% of adults have tried betting on sports or gambling at a casino.