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Love the game, not the odds

Love the game, not the odds

Our Love the Game program is about revelling in the moments that make sport great by disrupting the normalisation of gambling and encouraging fans, players and the broader community to play an active role in making this happen.

In 2018, for the first time, all 10 Victorian AFL clubs are on board, signing up to our Love the Game Charter and pledging a commitment to reduce exposure of their fans and members to sports betting.


You can help the teenager in your life understand how gambling works without needing to be an expert. Kids are smart. Tell them the facts. Let them know that gambling and sports don’t have to go together.

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Did you know?

Seventy-five per cent of kids who watch sport on TV think that gambling is a normal part of sport. So it's important to talk to them about gambling sooner rather than later.

Teenagers and gambling

Have the talk with your teenager about gambling

Sporting Club Program

Young players from Ivanhoe Junior Football Club at the launch of the 'Love the game, not the odds' campaign

Our Sporting Club Program aims to counter the normalisation of gambling in sport and to create healthy sporting clubs.

Sporting clubs

School Education Program

School pairs with computer

Our School Education Program is an initiative that helps students to navigate the new gambling landscape and avoid harm from gambling.


Love the Game partners

Elite partners logos

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