The report aimed to explore the key dimensions of normalisation within a gambling context and propose a set of strategies to monitor and challenge the normalisation of gambling products and behaviours.
Results from interviews with expert stakeholders showed that factors contributing to gambling normalisation included:
- The development of online gambling platforms, facilitating 24/7 gambling opportunities
- The endorsement of gambling by socially and culturally valued agencies within communities, such as community clubs, and sporting teams and codes
- The promotion and advertising of gambling products, making them seem like a regular activity
Findings from an online survey of 1,000 people aged 16+ in NSW and Victoria indicate that gambling is seen as a relatively common activity, with:
- Nearly three quarters believing that EGM, sports and race gambling opportunities are very or extremely available in Australia
- Over half believing that more than 75% of adults have gambled on EGMs
- One in three perceiving that more than 75% of adults have tried betting on sports or gambling at a casino.
Thomas, S, Pitt, H, Bestman, A, Randle, M, McCarthy, S, Daube, M 2018, The determinants of gambling normalisation: causes, consequences and public health responses, Victorian Responsible Gambling Foundation, Melbourne.