Publications
Publications
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Gen bet: a plain English summary of research into gambling and young people
Victorian Responsible Gambling Foundation — December 2021
View details for "Gen bet: a plain English summary of research into gambling and young people" | Download "Gen bet: a plain English summary of research into gambling and young people" (PDF — 420.5 KB)This summary paper discusses how the gambling environment, marketing and the attitudes of family and friends influence the way young people feel and behave when it comes to gambling. It draws on a range of Australian and international research.
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Gambling advertising and promotions before, during and after the initial COVID-19 lockdown and sports shutdown in Australia
Victorian Responsible Gambling Foundation — July 2021
View details for "Gambling advertising and promotions before, during and after the initial COVID-19 lockdown and sports shutdown in Australia" | Download "Gambling advertising and promotions before, during and after the initial COVID-19 lockdown and sports shutdown in Australia" (PDF — 7.4 MB)The COVID-19 pandemic disrupted the gambling industry through the temporary suspension of almost all sports codes world-wide, and the closure of hotels, clubs, casinos and betting shops. This study sought to measure the change in gambling industry advertising and promotion strategies caused by the pandemic, and their impact on consumers.
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The prevalence and correlates of gambling in secondary school students in Victoria, Australia, 2017
Victorian Responsible Gambling Foundation — October 2019
View details for "The prevalence and correlates of gambling in secondary school students in Victoria, Australia, 2017" | Download "The prevalence and correlates of gambling in secondary school students in Victoria, Australia, 2017" (PDF — 982.1 KB)This study explores attitudes, behaviour and exposure to gambling among secondary school students in Victoria.
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Extent of, and children and young people’s exposure to, gambling advertising in sport and non-sport TV
Victorian Responsible Gambling Foundation — October 2019
View details for "Extent of, and children and young people’s exposure to, gambling advertising in sport and non-sport TV" | Download "Extent of, and children and young people’s exposure to, gambling advertising in sport and non-sport TV" (PDF — 2.4 MB)This is the first study in Australia, and internationally, to examine the extent of gambling advertising on sport TV and non-sport TV, and the extent to which young people in different age groups are exposed to it.
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Effects of wagering marketing on vulnerable adults
Victorian Responsible Gambling Foundation — August 2018
View details for "Effects of wagering marketing on vulnerable adults" | Download "Effects of wagering marketing on vulnerable adults" (PDF — 3.2 MB)This study examined the impact of approaches to wagering marketing, including inducements, on vulnerable adults.
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Direct messages received from wagering operators
Victorian Responsible Gambling Foundation — August 2018
View details for "Direct messages received from wagering operators" | Download "Direct messages received from wagering operators" (PDF — 2.1 MB)This research examined the effects of ‘push marketing’ – direct promotional messages such as text messages, emails and phone calls – on wagering operators’ account-holders.
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Implicit associations between gambling and sport
Victorian Responsible Gambling Foundation — March 2018
View details for "Implicit associations between gambling and sport" | Download "Implicit associations between gambling and sport" (PDF — 2.5 MB)This study aimed to assess the influences of sport-related gambling advertising on adolescents aged 14-17 years and young adults aged 18-24 years within Australia.
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The determinants of gambling normalisation: causes, consequences and public health responses
Victorian Responsible Gambling Foundation — March 2018
View details for "The determinants of gambling normalisation: causes, consequences and public health responses" | Download "The determinants of gambling normalisation: causes, consequences and public health responses" (PDF — 1.7 MB)The report aimed to explore the key dimensions of normalisation within a gambling context and propose a set of strategies to monitor and challenge the normalisation of gambling products and behaviours.
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Impact of gambling warning messages on advertising perceptions
Victorian Responsible Gambling Foundation — March 2017
View details for "Impact of gambling warning messages on advertising perceptions" | Download "Impact of gambling warning messages on advertising perceptions" (PDF — 853.9 KB)The research suggests that positively framed warning messages may be more effective for moderate risk gamblers, while negatively framed approaches may have more resonance among problem gamblers.
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Child and parent recall of gambling sponsorship in Australian sport
Victorian Responsible Gambling Foundation — May 2016
View details for "Child and parent recall of gambling sponsorship in Australian sport" | Download "Child and parent recall of gambling sponsorship in Australian sport" (PDF — 1.7 MB)This study explored child and parent recall of sports betting and gambling brand sponsorship of Australian Football League, National Rugby League and soccer teams.
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Brand community and sports betting in Australia
Victorian Responsible Gambling Foundation — December 2014
Download "Brand community and sports betting in Australia" (PDF — 838.4 KB)This project explores the presence and use of brand community in relation to sports betting.
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Parents and adolescents discuss gambling advertising: a qualitative study
Victorian Responsible Gambling Foundation — November 2014
Download "Parents and adolescents discuss gambling advertising: a qualitative study" (PDF — 222.5 KB)This study examines how parents and their adolescent children conceptualise gambling advertising. In particular, it examines how messages in advertising are interpreted and how these interpretations influence perceptions of the risks and benefits of different types of gambling.
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Conceptualisation of gambling risks and benefits: a socio-cultural study of 100 gamblers
Office of Gaming and Racing, Victorian Government Department of Justice — March 2012
View details for "Conceptualisation of gambling risks and benefits: a socio-cultural study of 100 gamblers" | Download "Conceptualisation of gambling risks and benefits: a socio-cultural study of 100 gamblers" (PDF — 685.7 KB)This qualitative study investigates how gamblers think about gambling. Researchers interviewed 100 adults who had gambled at least once during the previous year.