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Round 7 – Grants for Gambling Research Program

The following projects investigate the changing gambling environment and aim to help us understand how changing environmental factors, including marketing, promotion, venue environments and new and emerging technologies, are changing gambling behaviours.

The commercial determinants of gambling 'normalisation'

Associate Professor Samantha Thomas
University of Wollongong

This project aims to identify industry strategies that may contribute to the normalisation of gambling, and establish effective public health advocacy responses. It will include interviews with 120 participants, including people impacted by gambling and key stakeholders from several categories, and a consensus-building workshop for public health experts.

Mobile pokie apps: the perfect substitute or the perfect storm?

Associate Professor Matthew Rockloff
Central Queensland University

This project aims to explore whether mobile pokie apps are normalising gambling or acting as a beneficial substitute for for-money gambling. The researchers propose a randomised controlled trial using a mobile pokie app designed by them. The project also includes a retrospective survey and qualitative interviews.

The evolution and consequences of the perceived normalisation of gambling in Victoria

Associate Professor Jennifer Boldero
University of Melbourne

This project investigates how the normalisation of gambling has evolved in Victoria and its impact on gambling behaviour. It involves a survey of 3000 participants using an online survey panel, examining gambling behaviour, gambling problems and normalisation of gambling. The survey will be able to be compared to a similar survey conducted in 2010 (as part of a project from Grants for Gambling Research – Round 2).

Implicit associations between gambling and sport

Dr En Li
Early career researcher, mentored by Associate Professor Matthew Rockloff
Central Queensland University

This project explores the impact of sports betting advertising on young people, by measuring whether young people implicitly associate gambling with sport. The project will use an online survey of 2000 young people aged 14–17 and 1000 young people aged 18–24. The survey will use the Implicit Associations Test to measure automatic associations between gambling and sport, as well as other questions on gambling attitudes and behaviours.

Weighing up the odds: young men, sports and betting

Dr Rebecca Jenkinson
Early career researcher, mentored by Dr Anna Thomas
Australian Institute of Family Studies


This project aims to examine sports betting attitudes and behaviours among young men who are regular participants and viewers of sport. It involves qualitative interviews with 15 young adult males, 10 parents and sports or program administrators, as well as an online survey promoted through social media, print and electronic advertisements, and other methods. The project will also involve a community forum.

For published reports from completed projects, visit our library of published research.

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