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Love the game, not the odds

Our Love the Game program is about revelling in the moments that make sport great. We're determined to disrupt the normalisation of gambling and encourage fans, players and the broader community to play an active role in making this happen.

In 2018, for the first time, all 10 Victorian AFL clubs are on board, signing up to our Love the Game Charter and pledging a commitment to reduce exposure of their fans and members to sports betting.

About the Love the Game program

Let's take the focus off betting

Have the talk with your teenager about gambling.

Parent talking to their kid

Information for parents

Love the Game supporters

Our elite and grassroots sporting club partners help us spread the message that the best way to enjoy sport is to celebrate its great moments and to love the game, not the odds.

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Did you know?

Seventy-five per cent of kids who watch sport on TV think that gambling is a normal part of sport.

Teenagers and gambling

Sporting Club Program

Young players from Ivanhoe Junior Football Club at the launch of the 'Love the game, not the odds' campaign

Our Sporting Club Program aims to counter the normalisation of gambling in sport and to create healthy sporting clubs.

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School Education Program

School pairs with computer

Our School Education Program is an initiative that helps students to navigate the new gambling landscape and avoid harm from gambling.

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