Love the game, not the odds
Our Love the Game program is all about reducing the exposure of young people to sports betting promotion and disrupting the social norm of betting and sport.
Sports betting advertising is everywhere these days. Young people, especially, would find it hard to remember a time watching sport without thinking about the odds. Ads today seem to suggest that you need to have a bet on the game to enjoy it.
When young people see excessive sports betting promotion it can seem like gambling is normal, and that sport is all about the odds, not the game. When something feels normal, it doesn’t seem risky.
We encourage parents and role models (coaches, teachers, relatives) to talk to young people about the risks and consequences of gambling, so they love the game, not the odds.
Did you know?
*Based on a recent qualitative study of kids who watched sport aged 8-16 years
**Based on a 2018 community attitudes survey
Have 'the talk' this weekend
This year, as part of AFL Victoria’s Love the Game round, we’re encouraging you to have ‘the talk’ with the young people in your life to remind them that sport and betting don’t have to go together.
Sporting Club Program
Our Sporting Club Program aims to reduce young people's exposure to sport betting advertising and to counter the social norm of gambling in sport. Learn more and sign your club up to get involved.
School Education Program
Our School Education Program is an initiative that helps students to navigate the new gambling landscape and avoid harm from gambling.