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How to get involved

Gambling Harm Awareness Week is a time to engage with the community about why gambling harm matters. The Foundation can support your organisation by providing a range of resources to use at events or on digital channels.

Did you know?

  • Gambling Harm Awareness Week will be held in Victoria for the first time from 8 to 14 October 2018, replacing Responsible Gambling Awareness Week. The new name demonstrates the Foundation's focus on gambling harm reduction and prevention.
  • Harm from gambling isn’t only about losing money. Gambling harm can affect your wellbeing, including your self-esteem, relationships, physical and mental health. Each of these harms may feel small, but over time they can build up. You may not even notice that it’s happening, or that the harm is gambling-related. It can happen to anyone.
  • According to research, almost one in five (around 550,000) Victorian adults who gamble may be experiencing harm from gambling.
  • Gambling harm is often hidden and the effects not spoken about because it can be a sensitive issue that makes people feel uncomfortable. That’s why, as part of the first Gambling Harm Awareness Week, we’re focusing on the theme TALK. SHARE. SUPPORT.

Getting the message out

Key messages

  • Gambling harm is often hidden and not spoken about because it can be a sensitive issue that makes people feel uncomfortable.
  • Gambling harm may seem small to begin with but it can escalate easily.
  • Anyone can experience harm from gambling but it’s not something we talk about openly.
  • When we talk about gambling harm as a community it makes it okay for those affected to reach out.
  • Talking is the first step in reducing gambling harm in our community.
  • Sharing the impact that gambling may be having on you, or those around you, makes it easier to tackle.
  • Supporting each other can make a difference – the best way to support someone is to listen to them.
  • This 8–14 October, TALK. SHARE. SUPPORT. Let’s prevent gambling harm together.

Logo and email banner

You may like to use the following assets can help to promote the week on your website, social media platforms or emails.

Email signature

We have created an image to put at the bottom of your work email signature. The instructions for inserting images as email signatures depend on the email provider – if you use Microsoft Outlook, instructions can be found here and instructions for Gmail are here.

See example below.

Gambling Harm Awareness Week 8–14 October 2018. Talk. Share. Support

Gambling Harm Awareness Week 8-14 October. Let's Talk. Share. Support.

Social media

We've created four images you can download and post to your website or social media accounts – and feel free to use, or take inspiration, from the suggested posts below.

Tips to improve engagement

Connect with the Victorian Responsible Gambling Foundation on social media:

  • Twitter – @vicrgf
  • Facebook – @responsiblegambling
  • create messages that include links to content on the Foundation’s social media channels, these Gambling Harm Awareness website pages or your organisation’s resources
  • use the images provided on your Facebook page, or in your Twitter feed (pictures get twice the engagement of a text post).

Hashtags

The following hashtags can be used to promote your event and generate discussion:

#GamblingHarm
#TalkShareSupport

Suggested social media posts

  • Talking. Sharing. Supporting. These are the best tools we have at our disposal to come together as a community and prevent harm from gambling #GamblingHarm
  • By talking about how gambling harm occurs, why it matters and where to seek help we can assist people to recognise harm before it feels all consuming #GamblingHarm
  • We're supporting @vicrgf Gambling Harm Awareness Week because we believe in the power of community discussion #GamblingHarm
  • Gambling Harm Awareness Week is about encouraging community discussion and helping people understand that gambling can affect more than finances #GamblingHarm
  • Gambling harm is often hidden because discussing the flip side of gambling, the notion that it's not all jackpots and winning race stubs, is uncomfortable. It doesn't have to be #GamblingHarm
  • There's a stigma associated with gambling harm. We can break it down. Talk. Share. Support. #GamblingHarm

Promoting your event on Facebook

Facebook is used daily by about half of Australians. You can either post on your own Facebook page or ask other organisations to post your content.

We recommend that you create a Facebook event page to promote your event. Here are some tips for creating an event page.

Through your organisation’s Facebook page:

  1. Click on “events” on the left hand side of your page. (If “events” is not in your list of tabs you can add it by going to your organisation’s page settings, clicking “edit settings”, then scrolling to the bottom of the page to click “Add a tab” and then add “events”).
  2. Click “create event” and then fill out the details.
  3. Make sure to use an engaging photo for your main event cover image and add other photos to the page to pique interest. The cover image should be friendly, eye-catching, warm and inviting. We have prepared one for you in social media assets.
  4. Your photo will appear differently across desktop and mobile formats, so it should be 1920 x 1080 pixels (16:9 ratio) or larger with little or no text.
  5. It’s vital to ensure that no more than 20 per cent of your cover image is taken up by text. Any more than this, and your event is unlikely to be seen on people’s newsfeeds.
  6. Get people engaged. Run a Facebook poll! Make an effort to get a conversation going on the event page. The more people who comment on your event page, the greater the likely success of your event. Audiences often judge the importance of a Facebook event by their activity, so it’s important to get people involved as much as possible.
  7. After the event you can update your content and images to share your success.

Tips for engaging media

If you want to get media coverage of your organisation’s event, here are some handy tips.

Local print media includes daily newspapers, online newspapers and free weekly community papers. You can get your information into the newspaper via a media release, a story or interview that the journalist prepares, a letter to the editor or by contributing to a column.

Local broadcast media includes regional TV and radio (commercial and community) channels.

Engaging local media

Determine a local ‘angle’ create a ‘hook’ for an interesting story – what’s new/unusual/going to happen, who will be there and why.

Create a photo opportunity – make arrangements for a local family, sports personality, community leader/group or someone else who is relevant to the event to do something ‘interesting’. Provide media with information to support the photos. Note – a photo op is illustrative, participants do not have to be spokespeople.

Make initial contact with the local newspaper and/or radio station – consider which presenter or reporter may be most interested in your event. Call them a week or two beforehand to tell them about the event using key points you have prepared earlier to capture their attention.

Write a media alert – this should include the date, time, venue and other details about the event, including the name and phone number of someone they can speak to about it, any photo opportunities and specific areas of interest e.g. speeches, awards etc.

Follow up – after you’ve spoken to the reporter, email your media alert to them and give them a reminder call the day before the event.

Write a media release – this is for you to provide to media on the day of the event. We have prepared key messages that you can tailor to your community and include in the release, which should also include quotes from a spokesperson that a journalist can incorporate into their story (in case they do not interview the spokesperson themselves).

Appoint a spokesperson the spokesperson will need to know the details of the event, the key messages, a couple of attention grabbing facts/figures and have a short anecdote to tell that personalises the issue. They should practice what they want to say in advance, ensuring they keep information brief and to the point. And they should be readily available to take media calls.

More handy tips for media spokespeople.

Media release template

Download the Gambling Harm Awareness Week media release template.

Quick facts about gambling harm in Victoria

  • The total cost of gambling to the Victorian community in 2014–2015 was $7 billion.
  • Eighty-five per cent of gambling harm in Victoria is experienced by people who are at low or moderate risk of gambling in a problematic way.
  • The majority of gambling harm is experienced by people in the low and moderate harm groups, not those at the severe end of the gambling harm spectrum. This is because there are many more people in the first two groups.
  • For each individual who experiences severe gambling harm, up to six other people may be affected – especially family and friends.
  • Common types of harm include financial difficulties, relationship problems, work or study performance issues, and emotional and psychological distress.

Contact details

We are here to provide assistance and support to event partners. If you have any queries about this material, please contact us.

General enquiries

Terri Miano, Senior Marketing Specialist
T: 03 9452 2654
E: harmweek@responsiblegambling.vic.gov.au

Media

Fiona Skivington, Media Manager
T: 03 9452 2650
M: 0428 248 931
E: fiona.skivington@responsiblegambling.vic.gov.au

Social media

Laura Gillis, Social Media Coordinator
T: 03 9452 2619
E: laura.gillis@responsiblegambling.vic.gov.au

Thank you for your support of Gambling Harm Awareness Week

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