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Senior leadership team

Office of the CEO

Shane Lucas

Shane Lucas


Chief Executive Officer

Shane is a highly qualified senior executive with extensive experience in the public and private sector. He was CEO of Early Learning Association Australia for four years, and most recently was a full-time member of the Administrative Appeals Tribunal. Shane has also held the position of Advisory Board Member of Deakin University’s Master of Public Policy Program, and other executive and senior management positions since 2000. Shane joined the Foundation as CEO in March 2019.

Tony Phillips

Tony Phillips


Strategic Advisor, Knowledge and Policy

Tony has an extensive background in public policy and social science research, lecturing at the Universities of Melbourne and Adelaide, and at La Trobe University. He was formerly research manager at the Responsible Gambling Advocacy Centre and has also worked for the Victorian Parliament's Family and Community Development Committee.

Prevention and Programs branch

Tanya Fletcher

Tanya Fletcher


Branch Head, Prevention and Programs, General Counsel

Tanya is an experienced business leader with a background in the community development sector, not-for-profit governance and commercial law. She is passionate about making the most of dynamic business environments – working to achieve organisational outcomes, particularly through building and developing effective leaders. Before joining the Foundation in August 2016, Tanya was director of strategic business planning at World Vision Australia, after many years there as in-house legal counsel. She has served on numerous not-for-profit boards and is currently board chair of an independent school.

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Heidi Rose


Director, Prevention

Heidi leads the Foundation's programs to prevent gambling related harm, including managing a suite of prevention grants and settings based initiatives that raise awareness and change environments. With a strong background in the public sector, Heidi has broad experience managing policy, legislation and program and service reform initiatives to drive improvements in public health, particularly tobacco control.

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Sophie Anderson


Team Leader, Gambler's Help

Sophie leads the Gambler’s Help team and oversees the state-wide Gambler’s Help Program which provides awareness raising, treatment and support to thousands of Victorian’s each year. Coming from a strong legal background in the public service, Sophie specialises in best practice governance, policy and legislative reform, Native Title and business/people management.

Research and Evaluation branch

Rosa Billi

Rosa Billi


Branch Head, Research and Evaluation

Rosa has worked in gambling research for more than 10 years. She has a strong academic background – and interest – in public health. Rosa was a senior research associate in gambling with the former Department of Justice and has worked on the longitudinal Victorian Gambling Study since its inception. Before working in the area of gambling, Rosa worked in the Victorian Department of Health.

Strategic Communication and Marketing branch

Roberta Donovan

Roberta Donovan


Branch Head, Strategic Communication and Marketing

Roberta leads the development of the Foundation's communication and marketing strategies. With a strong background in behaviour change and community engagement, Roberta has experience across all aspects of communication and has held national marketing and communications roles within the not-for-profit and education sectors.

Fiona Skivington

Fiona Skivington


Manager, Media and Communication

Fiona has extensive experience as a senior level strategic communications professional. She has held public affairs, media and campaign manager positions in a variety of Commonwealth Government departments and statutory bodies, as well as in the not-for-profit research sector. She is also an accomplished editor. Fiona joined the Foundation in August 2017.

Ben Fuller

Ben Fuller


Manager, Marketing

Ben is responsible for the direction and outcomes of the Foundation's marketing activities. With a background in advertising and behaviour change, Ben champions the voice of the consumer and a results-driven focus in all of the Foundation's social marketing.

Corporate Services branch

Craig Swift

Craig Swift


Branch Head, Corporate Services (CFO and CPO)

Craig is a Certified Practising Accountant with an extensive corporate services background in the Victorian public service. He is experienced in financial and risk management, audit services and corporate services administration. Craig has worked for the Office of Local Government, was previously Chief Finance Officer with the Victorian Commission for Gambling and Liquor Regulation, and also held managerial roles within the Department of Justice portfolio.

Cathy Daly

Cathy Daly


Director, People and Culture

Cathy is responsible for the development of the Foundation’s human resources strategy and supporting activities. She is focused on driving strategic business outcomes and improvements. Before joining the Foundation in September 2018, Cathy worked across a range of industries in Australia and overseas, predominantly within the public sector. This included heading up the human resources function for Transport Safety Victoria for seven years.

Genevieve Endean

Genevieve Endean


Director, Business Systems

Genevieve has more than 25 years’ experience in the IT industry and has worked on the development and implementation of ICT systems for the Foundation since 2009. Prior to working in government, she was a senior business analyst in the corporate sector with a focus on the development and support of web-based systems in Australia and the United States.

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