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News and media releases: Love the Game

Elite athletes get behind Love the Game Challenge

Love the Game month community launch 30 April 2023

A multi-code event in Point Cook marked the beginning of 2023's Love the Game month, with emerging Hawthorn star Mitch Lewis; Melbourne Rebels’ players Ray Nu'u, Max Johnson and Michaela Maunsell; Melbourne United’s Shea Ili; North Melbourne AFLW players Jenna Bruton and Jasmine Garner; and juniors from the Point Cook Bulldogs.

Vic clubs renew vow to rid AFL of sports betting sponsorship

Victoria’s 10 AFL clubs and AFL Victoria have renewed their Love the Game (LTG) partnerships through to October 2024, by which time all will have been free of sports betting sponsorships for at least five years.

Western United joins the Foundation to love the game, not the odds

The Victorian Responsible Gambling Foundation has welcomed Western United as the second elite soccer club to join the Love the Game program, alongside rival team Melbourne Victory and more than 600 other Victorian sporting partners united against sports betting sponsorship.

Supporting more Victorians to address gambling harm

Talk share support

More Victorians are being supported to address gambling harm, with an additional $660,000 for migrant and refugee communities, and community sporting clubs. Minister for Gaming and Liquor Regulation Melissa Horne today announced extra funding for two Victorian Responsible Gambling Foundation programs during Gambling Harm Awareness Week (19–25 October).

Grand Final week ideal time to talk about gambling harm

Gambling Harm Awareness Week (19–25 October), which this year coincides with AFL Grand Final week, was today launched at a virtual event highlighting the risks sports betting can pose to young men, including footy players.

Kyvalley Tennis Club hitting aces

Kyvalley hotshots.JPG

In a dairy farming community in the Goulburn Valley, 304 of the 329 residents are members of the local tennis club. With such a high participation rate and a family-friendly feel, it’s no wonder the club won the Love the Game Community Sporting Club of the Year at the recent Victorian Sport Awards.

Vicsport encourages clubs to love the game


The Victorian Responsible Gambling Foundation will again team up with Vicsport in 2020 to encourage Victorian sporting clubs to love the game, not the odds. The cornerstone of...

Love the Game flexes girl power


The signing up of the Melbourne Boomers, Melbourne Vixens and Netball Victoria to the Victorian Responsible Gambling Foundation’s Love the Game Sporting Club Program means it is now embedded...

Geelong Cats love the game, not the odds

The Victorian Responsible Gambling Foundation acknowledged the Geelong Cats’ announcement that the club has finalised arrangements to exit the last of its gaming venues early next year.

Reducing the Risk sports forum

The vulnerability of sports people to gambling harm was highlighted at a recent AFL Players Association (AFLPA) forum, ‘Reducing the Risk’. Supported by the Victorian Responsible Gambling Foundation, the forum involved researchers, psychologists and industry experts discussing gambling risks for professional and community sportspeople.

Doggies’ decision to separate sport from gambling welcomed

The Victorian Responsible Gambling Foundation has welcomed the news today that Western Bulldogs FC has finalised arrangements to divest itself of any interest in pokies. An early...

Encouraging all women to love the game

Anna Teague

It’s fitting that this Women’s Health Week falls in the midst of the Swisse Wellness VFL Women's Love the Game finals series. The Victorian Responsible Gambling Foundation is delighted to be caught up in the footy fever, sharing the naming rights to this month’s competition.

Cats say ‘no’ to sports betting ads at GMHBA

Geelong Cats' Harry Taylor passing a footy ball to a young girl

As part of its Love the Game partnership with the Victorian Responsible Gambling Foundation, Geelong Football Club has announced it will remove sports betting advertising from GMHBA Stadium.

Western Bulldogs captain loves the game, in Ballarat

Easton Wood giving out autographs

Easton Wood meets the local junior club in Ballarat as part of the Victorian Responsible Gambling Foundation's Love the Game Sporting Club program. The Western Bulldogs, along all other Victorian elite clubs have renewed their partnership with the Foundation, saying no to sports betting sponsorship.

Front of mind with Louise Glanville

Louise Glanville

In this edition Louise discusses: The Foundation and AFL Victoria's Love The Game Round, funding opportunities for Gambling Harm Awareness Week, loot box senate inquiry, The Foundation’s third biennial conference, Gambling harm: Taking action for change.

Loving the game in the Western suburbs

Love the game round

The Victorian Responsible Gambling Foundation’s acting CEO, Craig Swift, today congratulated AFL Victoria for its commitment to reducing the exposure of young people to sports betting advertising.

This weekend, AFL in Victoria to focus on loving the game, not the odds

Love the game round

In an environment in which sports betting advertising is prolific, and sport and betting are increasingly seen as going hand-in-hand, we have an obligation to engage with young people and inform them about the risks and potential harms associated with gambling, according to Victorian Responsible Gambling Foundation acting CEO Craig Swift.

Playing the home game

Love the game round

At the age of 21, John* had lost everything. Two years later, he’s on the way back.

Some life lessons from the best and fairest

Scott West

AFL Hall of Famer Scott West was considered one of the hardest working and most sportsman-like of footy players. His career spanned 16 seasons and 324 games for the Western Bulldogs, winning a record seven Charlie Sutton medals as best and fairest for the club. In life, as in the game, he’s widely regarded as a bloke who tells it as it is. Here he advises young players of today – as well all young people – how to keep themselves safe, and when to make a stand.

Five minutes with Darren Crocker

Five minutes with Darren Crocker

In the week leading up to the AFL Victoria 2018 “Love the Game” themed round, we caught up with Darren Crocker. Darren was a versatile North Melbourne player for 14 years, notching up 165 games, with a few injuries in between. He is currently North Melbourne’s Director of Coaching and Midfield Coach. Darren particularly appreciates the “Love the Game” round because it serves as a reminder to fans, club officials and players that the game, at the grass roots or professional level, retains its pure spirit, despite the increasingly aggressive presence of sports betting promotions and advertising.

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