The Australian Communications and Media Authority (ACMA) has approved new rules restricting gambling advertising during live sport streamed online.
The new rules will commence on 28 September 2018. ACMA will closely monitor operation of the new rules and, after 12 months, consider whether to conduct a formal review of their effectiveness.
The Broadcasting Services (Online Content Service Provider Rules) 2018 will prohibit gambling advertising during live sport that is streamed online between 5 am and 8.30 pm. At all other times, gambling advertising is also restricted.
ACMA developed the rules in line with the Australian Government’s policy of stronger restrictions on gambling advertising during live sport.
The new rules bring online services in line with television and radio broadcasting services. It creates a safe zone for children and families to watch live sport across a variety of platforms.
The new rules allow for three types of exemptions:
- online simulcast services
- class exemptions for online services that are Australian-licensed wagering services
- individual exemptions that ACMA assesses on a case-by-case basis against strict criteria.