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New campaign highlights that harm from gambling starts earlier than you think

A new campaign supporting people who gamble to identify risky behaviour and take action to prevent harm begins today.

The Harm from gambling starts earlier than you think campaign is part of the Foundation’s broader work, along with our many partners in the community, to prevent gambling harm in Victoria.

Launched by the Minister for Consumer Affairs, Liquor and Gaming Regulation, Marlene Kairouz, this morning, the campaign is designed to help people recognise the early signs of harm and take action to address their gambling behaviour.

The campaign takes a different approach by focusing on moderate risk gamblers, who research tells us do not respond to traditional messages aimed at those experiencing more serious problems.

The campaign is supported by online resources at which includes online tools, with information about harm for people who gamble, their families and friends. It also includes an interactive quiz that enables people to reflect on their gambling and directs them to information about keeping their betting in check, or additional help and support if they need it.

The campaign is strongly informed by the 2016 research Assessing gambling-related harm in Victoria: a public health perspective which identifies many different types of gambling harm and shows most harm in the community is related to low or moderate risk gambling.

More information

Watch the television commercial Harm from gambling starts earlier than you think

Visit to view the online resources and interactive quiz

Read the Minister’s media release Campaign warns of early signs of gambling harm

Find out more about the harm study Assessing gambling-related harm in Victoria: a public health perspective

Media contact:
Fiona Skivington, Manager, Media & Communication
on +61428248931 or

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