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Launch video showcases ‘Gambling’s not a game’ and KidBet

Missed the launch of our 'Gambling's not a game' youth engagement strategy? Catch up by watching our new video. Kindly created by our partners North Melbourne Football Club, the video captures all the highlights of the exciting launch event on 9 October 2013.

Watch the video: KidBet campaign and 'Gambling's not a game' launch

'Gambling's not a game' aims to engage young people, parents, teachers, schools, sporting clubs and the wider community about the risks of gambling to young people.

The strategy is supported by the KidBet public awareness campaign which is currently being promoted on television, digital and print media across Victoria.

The KidBet campaign deliberately depicts the absurdity of children gambling to emphasise that kids and betting should never go together.

Watch the KidBet ad and find out more about our 'Gambling's not a game' strategy at

Media contact:
Fiona Skivington, Manager, Media & Communication
on +61428248931 or

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